A logo design for a new fast food restaurant. The logo was made based on the name, I wanted the concept of quick and eat to be presented in the logo and that is where the mouth and jalapeño are introduced. The jalapeño represents hot and spicy and it also means you have to eat it fast before it burns more in the mouth.

Introduction

MVP Elements

Target Audience

Inspiration

Why Chick-Fil-A?

Why Chipotle?

Low Fidelity Explorations

High Fidelity Explorations

Final Prototype

Concluding Remarks